
Do you approach love analytically, look for partners with specific traits, and value a partner who can bring particular benefits to a relationship? You might have the Pragma love style.
“Pragma” is related to the word “pragmatic”, meaning things are approached in a practical way, rather than an emotional way.
In this article, we’ll further explore the Pragma love style and explain how to recognize it, how it shows up in relationships, and how it might link to your attachment style.
Pragma is one of Canadian psychologist John Alan Lee’s 6 love attitudes that describe the different ways we approach romantic relationships1, 2. There are 3 primary styles: Eros (passionate love), Storge (platonic love), and Ludus (game-playing love). The combinations of these each give 3 secondary styles: Agape (selfless love), Mania (possessive love), and Pragma (practical love). Pragma is the combination of Storge and Ludus.
Lee theorized that we each have one main love style in our approach to romantic love, and these patterns show up in how we look for, find, and behave with partners.
Pragma love may be defined as a love founded on reason and logic, often focused on longer-term interests. It is much less related to sexual or romantic attraction, and more focused on the objective qualities of the partner and how compatible they are for a long, happy life together. Pragma love is very common in some cultures where arranged marriages are the norm.
“Pragma is like wine aged by chemical means instead of waiting for nature.”1
If you’re a Pragma lover, you may recognize these common characteristics of Pragma love:
While Pragma love can bring clarity and certainty, it does mean that the Pragma lover can sometimes have high expectations of their partner. If they perceive that their partner isn’t contributing enough to their shared goals, they can become discontent in the relationship and put pressure on their partner.
In relationships, the Pragma love style can contribute to a sense of stability. Pragma lovers bring material and other benefits to their relationships, and they seek partners who can meet their expectations to do the same. Their relationships are more focused on these goals and shared values, but they do have an interest in gradually building emotional connection too.
Examples of Pragma love in action might include:
Attachment styles have a direct impact on how we view and experience relationships. Styles are formed in early childhood when we are first trying to meet our needs, primarily through our caregivers. Depending on how those needs are met, we may learn to expect one thing, or another, from relationships and those close to us. Generally speaking, attachment theory has a big impact on our ability to love and also how we love.
In one influential paper, the Pragma love style was the only one not associated with attachment3. This might make sense – Pragma lovers are not highly emotional, nor are they necessarily looking for warmth in their relationships at first, but they are actively interested in committing emotionally to the right person.
In our own study here at The Attachment Project, we found that Pragma was weakly associated with both higher avoidance and high anxiety. People who score higher on attachment insecurity might be closer to Pragma because Pragmatic love might enable them to feel more in control, but it would be worth studying further to find out if the slight correlations we found might be important.
This connection might make sense when we consider that:
Understanding how Pragma differs from other love styles can help clarify whether this approach resonates with you:
Pragma love can be a healthy and effective approach to relationships, especially if you value:
However, it’s important to remember that successful relationships often benefit from elements of multiple love styles. While Pragma can provide a strong foundation, incorporating emotional intimacy, playfulness, and genuine care can enhance relationship satisfaction.
Pragma love is, as it sounds, pragmatic. People with the Pragma love style choose partners based on their suitability “on paper”, and make active efforts to support an emotional connection to grow from there. It’s not without its challenges, but Pragma is a very popular approach to love in some cultures.
Understanding your love style can provide valuable insights into your relationship patterns and help you build more fulfilling connections. Whether you identify strongly with Pragma or recognize elements of multiple love styles in your approach, the key is finding strategies that work for your unique situation and attachment style.
To find out more about love styles and how they might relate to your attachment style, check out the rest of our love styles articles and explore how understanding both can enhance your relationships.
Pragma love isn’t less romantic—it simply approaches romance differently. Pragma lovers believe that deep emotional connection can be built over time through compatibility and shared experiences, rather than starting with intense passion.
Yes, Pragma love can lead to very stable and lasting relationships because it’s built on compatibility, shared values, and mutual contribution. The practical foundation often provides strong relationship security.
Pragma lovers can absolutely experience passion, but they typically don’t rely on it as the primary foundation for choosing partners. They believe passion can develop and deepen over time within a compatible relationship.
Pragma love is very common in cultures with arranged marriages, where families choose partners based on compatibility, social status, and practical considerations rather than romantic attraction.
While people typically have one dominant love style, it’s possible to have elements of multiple styles. Many successful relationships benefit from combining Pragma’s practical approach with emotional elements from other styles.
Pragma love can work with all attachment styles, though it may be particularly appealing to those with avoidant or anxious attachment who prefer more predictable, clearly defined relationship parameters.